Leading, Slipping, Gaining, Lagging Analysis:
Assessing Wholesale Trade Earnings Growth
Across Wisconsin Counties
Real* Wholesale Trade
Earnings Growth
County vs Statewide Average: 2010-2022 and 2022
Real* Wholesale Trade
Earnings Growth
Wisconsin:
2010-2022 = 4.44%
2022 = 10.53%
Borrowing from an approach that sometimes appears in the finance sections of the popular press, LSGL analysis is a handy and versatile way to compare, portray and classify the patterns of real wholesale trade earnings growth across all of Wisconsin's 72 counties. In finance, this technique is used for comparing and assessing the market performance of individual securities or across industry sectors. For example, the performance of the 30 stocks contained within Dow are compared with one another over the past week in contrast to their performance over the past month using the Dow's respective averages as the points of reference.
Here in this Wisconsin Regional Economic Analysis Project report, we adopt this approach to gauge and compare the real wholesale trade earnings growth of Wisconsin's 72 counties over the latest available year (2022) against the backdrop of their growth over the long term period (2010-2022). In so doing we classify their growth and performance into 4 broad categories: Leading, Slipping, Gaining and Lagging.
Real* Wholesale Trade
Earnings Growth
County vs Statewide Average: 2010-2022 and 2022
Real* Wholesale Trade
Earnings Growth
Wisconsin:
2010-2022 = 4.44%
2022 = 10.53%
This figure displays the 72 counties of Wisconsin as dots on a scattergram, with the vertical axis representing the average annual real wholesale trade earnings growth rate over the long-term period (2010-2022), and the horizontal axis representing the real wholesale trade earnings growth rate for the near-term (2022).
This figure sets apart those counties whose long-term real wholesale trade earnings growth exceeded the statewide average of 4.44%, by portraying them in the top two quadrants demarcated at 4.44% on the vertical axis. County whose long-term average annual real wholesale trade earnings growth rate trailed the statewide average (4.44%) are distributed in the bottom two quadrants. In all, 15 counties surpassed the statewide average over 2010-2022, while 19 counties fell below.
Similarly, the two quadrants on the right of this figure present the positions of the 15 counties whose most recent (2022) real wholesale trade earnings growth rate exceeded the statewide average (10.53%). The two quadrants on the left feature those 19 counties whose real wholesale trade earnings growth over 2022 trailed the statewide average.
Accordingly, each quadrant portrays the performance of all 72 counties corresponding with their long-term (2010-2022) and near-term (2022) performance relative to their respective statewide averages of 4.44% over 2010-2022 and 10.53% over 2022:
Leading counties () (top-right quadrant)...are counties whose average annual real wholesale trade earnings growth rate surpassed the statewide average both long-term (4.44%) and near-term (10.53%).
Slipping counties () (top-left quadrant)...are counties whose long-term average annual real wholesale trade earnings growth rate exceeded the statewide average (4.44%), but whose near-term growth has "slipped" by falling below the Wisconsin average (10.53%).
Gaining counties () (bottom-right quadrant)...are counties whose long-term average annual real wholesale trade earnings growth rate fell below the statewide average (4.44%), but whose near-term growth has "gained" by registering above the average (10.53%) statewide.
Lagging counties () (bottom-left quadrant)...are counties whose average annual real wholesale trade earnings growth rate fell under the statewide average both long-term (4.44%) and near-term (10.53%).
   
 
Summary of Wisconsin's 72 County Totals
 
Short Term Average
 
 
Below
(10.53%)
Above
(10.53%)
 
Long
Term
Average
Above
(4.44%)
7
8
15
Below
(4.44%)
12
7
19
 
19
15
34
 
   
Leading Counties
2022 vs. 2010-2022 Averages
Leading Counties
white dot
Wisconsin:
2010-2022 = 4.44%
2022 = 10.53%
Turning attention to the top-right quadrant from the discussion above, this figure features the distribution of the Wisconsin counties classified as Leading. These counties surpassed Wisconsin's average annual real wholesale trade earnings growth both long-term (2010-2022 = 4.44%) as well as near-term (2022 = 10.53%). Each is identified by its corresponding ranking based on it's average annual real wholesale trade earnings growth rate over 2010-2022.
Of Wisconsin's 72 counties, just 8 (11%) are classified within the Leading () category. Those counties ranked by their long-term average include:
Slipping Counties
2022 vs. 2010-2022 Averages
Slipping Counties
Wisconsin:
2010-2022 = 4.44%
2022 = 10.53%
This figure depicts the distribution of the 7 Wisconsin counties classified as Slipping (top-left quadrant), in that their long-term average annual real wholesale trade earnings growth rate outpaced the average statewide (2010-2022 = 4.44%), while they trailed the statewide average near-term (2022 = 10.53%). Again, each county is identified by it's corresponding ranking based on its average annual real wholesale trade earnings growth rate over 2010-2022.
Only 7 (10%) of Wisconsin's 72 counties are classified as Slipping (). Those counties ranked by their long-term average include:
Gaining Counties
2022 vs. 2010-2022 Averages
Gaining Counties
white dot
Wisconsin:
2010-2022 = 4.44%
2022 = 10.53%
This figure shows the distribution of the 7 Wisconsin counties classified as Gaining (bottom-right quadrant), in that their long-term average annual real wholesale trade earnings growth rate posted below the average statewide (2010-2022 = 4.44%), while they outpaced Wisconsin's average near-term (2022 = 10.53%). Again, each county is identified by its corresponding ranking based on its average annual real wholesale trade earnings growth rate over 2010-2022.
Of Wisconsin's 72 counties, only 10% (7) are featured as Gaining (). Those counties ranked by their long-term average include:
Lagging Counties
2022 vs. 2010-2022 Averages
Lagging Counties
white dot
Wisconsin:
2010-2022 = 4.44%
2022 = 10.53%
This figure depicts the distributions of the 12 Wisconsin counties classified as Lagging (bottom-left quadrant). These counties trailed the statewide average annual real wholesale trade earnings growth both long-term (2010-2022 = 4.44%) as well as near-term (2022 = 10.53%). Again, each county is identified by its corresponding ranking based on it's average annual real wholesale trade earnings growth rate over 2010-2022.
17% of Wisconsin's counties, 12 of 72, are characterized here as Lagging (). Those counties ranked by their long-term average include:
   
 
Wisconsin
Real* Wholesale Trade Earnings Growth
County vs. Statewide Average
 
2010-2022
 
2022
 
 
Leading Counties
 
12
5.31
 
3
20.96
69,604
 
2
8.01
 
9
15.47
66,829
 
11
5.71
 
16
12.01
265,959
 
7
6.20
 
13
12.99
658,973
 
4
7.10
 
4
20.51
23,335
 
1
12.23
 
6
17.10
39,259
 
8
5.88
 
10
14.93
407,999
 
15
4.92
 
19
11.08
119,868
Slipping Counties
 
9
5.76
 
32
7.80
63,479
 
14
4.95
 
36
5.34
49,481
 
13
5.29
 
24
9.55
334,291
 
6
6.61
 
43
-0.07
440,767
 
3
7.98
 
40
3.71
24,052
 
5
7.08
 
33
7.74
213,195
 
10
5.75
 
46
-2.24
22,366
Gaining Counties
 
21
3.64
 
5
18.32
11,851
 
17
4.36
 
12
13.32
63,137
 
32
-0.19
 
18
11.38
40,283
 
22
3.58
 
17
11.93
350,896
 
20
3.73
 
14
12.59
2,207,730
 
19
4.00
 
21
10.74
339,313
 
23
3.12
 
22
10.56
2,058,941
Lagging Counties
 
16
4.37
 
25
9.19
1,626,078
 
18
4.27
 
30
8.00
17,566
 
24
2.53
 
35
5.43
2,719
 
30
0.60
 
27
8.88
100,491
 
25
2.33
 
42
2.18
25,874
 
26
2.28
 
37
5.01
201,825
 
31
0.56
 
41
3.07
24,305
 
28
1.88
 
23
10.36
105,746
 
29
0.72
 
38
4.39
38,177
 
27
2.04
 
34
6.55
146,201
 
33
-0.39
 
31
7.90
25,156
 
34
-0.46
 
26
8.90
41,803
Undefined/Suppressed Counties
 
U
U
 
47
-24.05
7,420
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
15
12.10
960,677
 
U
U
 
S
S
S
 
U
U
 
45
-1.90
3,103
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
8
16.03
287,618
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
2
85.95
12,159
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
20
10.94
28,293
 
U
U
 
S
S
23,153
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
39
4.13
4,162
 
U
U
 
1
122.03
131
 
U
U
 
29
8.07
47,343
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
28
8.53
123,599
 
U
U
 
S
S
5,541
 
U
U
 
44
-0.41
13,745
 
U
U
 
S
S
S
 
U
U
 
7
16.21
253,682
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
U
U
 
11
14.52
10,064
 
U
U
 
S
S
S
 
 
 
 
 
 
 
 
 
4.44
 
10.53
13,695,689
 
 
 
 
 
 
 
 
 
3.94
 
9.59
710,955,000
November 2023
REAP_PI_CA1600N_610600_LSGL
 
   
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